It is one of those charming villages that is little known to visitors. It presents itself as a beautiful uniform setting where one can discover half-timbered, Rennaisance or very flowery houses and beautiful fountains. The village is situated in a beautiful 470-hectare vineyard environment, one of the largest in Alsace, which can be characterised as a wine city.
Inhabited by over 2000 people, it lies 50 km from Strasbourg and 30 km from Colmar next to Sélestat.
The first mention of the town dates back to the 12th century, when it was a village belonging to the lord of Berstein. The village then came under the supervision of the bishops of Strasbourg, ramparts were added in the 14th century and it then obtained the status of town. It also experienced a period of desolation during the Peasants' War in the 16th century and for the next 30 years.
It is from the 17th century that the town began to prosper with the rise of the culture of the vine. It is said that this started with the appearance of a child walking in the woods who saw a bear feasting on lambrusque berries (wild grapes). The people then began to grow grapes, and the bear became the symbol of the town.